THE POETRY ELF FAILS TO WRITE THE RIGHT SORT OF BLOG

MAILSHO_20181118-122706_1.jpg

They have switched the Christmas lights on in our town and the shops (those of them that are still in business) are full of tinsel and elves.

Here at HappenStance HQ, two elves are busy putting bits of paper into envelopes. Tomorrow a mailshot goes out to the 310 postal subscribers and 100 or so electronic ones.

We have four new pamphlets out (or will have by tomorrow) and are hoping that some people will want to buy some as seasonal gifts. Poetry needs all the help it can get to find its way into people’s houses. But assuming you buy one, the little folded, staple-stitched publication you will hold in your hand has weeks and weeks and weeks of activity behind it. It’s the claws of Art, which extend to many activities.

First there’s the acreage of time that the poet put into each line: the thought, the revision, the doubt, the risk. In some cases, this takes years. Well, you know about that.

Then there’s the discussion of the poems one by one with me, the fate of the semi-colons, the ones that didn’t make the cut, the titles that were changed, the order of contents — all of that business. Hours, rather than weeks, but then subsequent weeks of email exchanges about drafts (with four different poets at the same time).

There’s the image on the cover and the discussions with Gillian Rose who draws them between fighting off small children. There are the images she and I rejected, and the days spent in In-Design and Photoshop trying (and frequently failing) to make the jacket look like I want it to. 

There’s the title registration and uploading of jacket images to Nielsen Bookdata, and then, after an interval to allow them to be processed, the giant Amazon (oops, I haven’t done Amazon yet — so add that to the list of things to do today, 21 and counting).

There’s the trip with the pamphlet pages to be printed to Robert and Liz at Dolphin Press in Glenrothes, about a mile from here. Yes, this is very old-fashioned. I print them and take them. There’s the review of what endpapers we have left or can use from Robert’s stock. 

Then, for Robert at Dolphin, there’s the making of the lithographic plates, the printing, and this time round there’s the day the stapling machine broke and Robert spent three and a half hours fixing it (I think that was part way through D.A. Prince’s Bookmarks, but it could have been Geoff Lander’s The Lesser Mortal).

But before the stapling, there’s the collating of pages (usually Robert and Liz’s daughter Nicky does that), the filling of boxes. There’s me driving there to pick up boxes, and me and Matt staggering along to the house with them (the hall is full of cardboard boxes and we haven’t even picked up Meg Peacocke’s Honeycomb or Helen Nicholson’s Briar Mouth yet).

And the flyers. Each new pamphlet has a promotional flyer, so those take a while to design and make, and then they’re printed by Robert in time for the mailshot, into which (this time) goes not only four flyers but a bookmark, a postcard, a Bardcard, a newsletter and (if it applies) a subscription renewal slip. The postcard was printed by Moo (costs a fortune but they do a good job), the bookmark by Solopress (cheaper and not bad). Designing and uploading and ordering these – a day for each one.

The newsletters take an age to write. Each time I’m fearful of forgetting to mention something or someone essential and obvious. The brain gets too full. Some days I could forget my own name. And there has to be a product page in the online shop for each pamphlet, and an updated poet’s page for the poet, and an electronic version of everything in the right place at the right time for the online-only subscribers. All that stuff is ready now: I spent a couple of days on it last week, but it’s not yet visible. (Don’t publish the product till you’re ready to sell it!)

Besides, first I had to update the  publications in print list, and the subscriber list, making sure as I can that the second of these is accurate and that the address labels correspond with the list (there are always anomalies because some people renew by cheque and some online, and the two systems need a human being to bring them together). That takes another half day. Then finally I print the address labels.

Matt collates all the bits and pieces for the mailshot, gets very grumpy, tells me whether we have enough envelopes of the right size, fills the envelopes and sticks on the labels, and checks them off on the list one by one, adding in reminders to those who are due to renew. He usually discovers (and brandishes) at least three mistakes I’ve made somewhere. The whole process takes him three days and quite a bit of backache, and I am not allowed to interrupt except with meals. Finally we put them in sacks and drive them in a pony and cart (not really – it’s a small red car) to the sorting office on the other side of the town. (NB We haven’t even sold one pamphlet yet.)

Then there are copies to be sent to the authors (they get twenty complimentary pamphlets), and copies sent to the copyright libraries, and Scottish poetry library, and Southbank Poetry library, and complimentary copies to old friends and supporters, and review copies hither and thither, and there’s the bemused expression on the face of the lady in the post office when I arrive to buy another three hundred quid’s worth of stamps. Yes, the cost is scary!

In fact, the cost in time and money and elves is all upfront. It takes faith. By this stage, the bank account is at rock bottom so we wait anxiously to see what will sell and when. New publications help to sell the ones that are already done and dusted (literally) and sitting hopefully. 

Oh, I forgot to mention the publisher’s blog. That is this VERY document, which has failed miserably to do what promotional text should do – mention the most important thing first.

Well, let me see. What was the most important thing? Oh yes, the titles of the four new publications. Here I am talking about making them and the key fact of selling them and I haven’t even told you anything about them. 

Nor have I mentioned the reading window NOT being in December, but in January now. That’s important too. Oh bum.

Watch this space. I have just spent four hours writing the wrong sort of blog. I’ll be back tomorrow. 

Remembering Jack

JACKCARD.png

Since my early twenties, I’ve owned a little brooch, a gold ‘true love knot’ dotted with tiny pearls. My mother gave it me, but it belonged to my father’s mother, and was given to her by her first boyfriend Jack. Jack went off to the war and didn’t come back.

So that was the end of Lizzie Wray’s boyfriend Jack’s story. I never knew his second name. 

Meanwhile, Annie Wray, her younger sister (my great-aunt) also had a boyfriend who went off to fight. He was called Hamlyn Radford, and he went to France and did come back. He came back because he was shot through the chest in 1916. He survived that, and mustard gas, which he told me had made his hair fall out. He was indeed entirely bald.

Lizzie married someone else: Joseph Curry. And when her son to that someone (my dad) was ten, that husband died too, though of natural causes. And she married for a second time: Harold Essex (I have a silver lapel button with a tiny photo of Harold inside it). 

But she kept Jack’s brooch, because I have it now. I’ve just cleaned and polished that little eternity symbol for the first time in nearly half a century. It seemed appropriate on Remembrance Sunday.

But recently something else happened. I was going through photographs of my mother’s (she died at 91 in 2015) and I came across a yellowing card: a sort of postcard with an embroidered panel, and the lacy panel has a flap, beneath which something presumably once went.

The card is marked and dirty. You couldn’t wash the embroidered section because it’s firmly fixed to the paper frame. Should I keep it or ditch it? I was in the mood for throwing things out. Then I turned it over and saw the handwriting (I have never noticed it before). It says, in faded letters, Yours Jack.

Do you ever feel as though you’ve had a little nudge? As though someone, not here, is sending a tiny hint that you should pay more attention?

Of course it could be any Jack. Any Jack could have written this on the card. But he’s also dated it, and the date is 26/7/17.

Does that mean he was killed at Ypres not long after? Maybe. 

In tiny print, I can see the card announces its provenance as Paris, though the red, white and blue of the embroidery makes me think it was made for the British. I always assumed Jack had bought the brooch in England and gave it to her before he left. But perhaps he bought it in France and posted it to her. Either way, I think the brooch may once have been pinned to the card, and may have sat beneath the flap that says BEST LOVE.

Who were you Jack? How old were you when you died? What was your second name? You might have been my grandfather – or at least somebody’s grandfather – had you only survived.

All the people who might have known about my grandmother’s first boyfriend are long dead, and Jack even longer. I would have shared this with my sister, but since last year she’s gone too. So here’s to the memory of Jack. To Jack, and all the other Jacks.

If I were to wish anything for my own grandchildren, and for all the other children in the world, it would be for human beings to find a way to stop making war, to put all that behind us. Isn’t war the single most stupid thing an intelligent species could ever make?

IN PRAISE OF THE ‘OCCASIONAL’ MUSE

20180930_110734.jpg

There are worse things than repeating oneself. Poets and lyricists do it all the time – on purpose. And sometimes unintentionally.         

So I woke thinking about ‘occasional verse’, the joys thereof. And the poem that popped into my mind was Robert Herrick’s ‘Ternary of Littles’, which I knew I had written about once before on this blog. And it seems it was the precise same experience that brought it to mind: the making of crab apple jelly. And here I am repeating myself, both literally and in the fact of making the preserve this very morning. It is still too hot to put the lids on the jars.

In the blog back on 2014, I said crab apple jelly was my favourite of the jellies, but I also mentioned its close rival – bramble. And I’m not actually sure crab is better. It’s a close call. Both are wonderfully intense flavours and colours. Both ‘gel’ in an entirely miraculous way, and then melt into hot buttered toast like a dream. (In fact, blackcurrant is also outstanding, and better than redcurrant for flavour, if not for colour, but I have no supply of blackcurrants these days.)

But the crab apples this year were more plentiful than they have ever been before in this garden and on this tree. So much so that the slender branches started to break under the weight. I have thinned them out with my harvesting for jam, but there are more fruits than I can reasonably use. The rest will have to remain and decorate the bottom of the garden like Christmas lights. They shine brilliantly.

Back to Herrick’s ‘Ternary of Littles’. It’s not the big and important kind of poem that everybody remembers because of its universal truth about life or death. It’s just a little, affectionate and probably throw-away verse. Occasional verse, or verse written to suit an occasion, rather than inspired by the White Goddess.

I dimly recall when I first met the term ‘occasional verse’ and (as a child reader) didn’t understand it. Were there ‘regular’ poems and ‘occasional’ poems, then? What could it mean? Eventually, I processed the fact that the ‘occasional’ kind was less special, and usually relegated to the back of the book, or perhaps not allowed in at all.

Soon I learned that laureates have to write it occasionally and on special occasions, as in verse (or probably they call it poetry) for Royal Weddings, Battles or Deaths. Some do it better than others, but they all do it. By and large (with a couple of noteworthy exceptions, ‘The Charge of the Light Brigade’ being one of them) these are not the poems their authors are remembered by.

Ordinary non-poet people write occasional verse too. Funerals, for example. The funeral director presents people with a choice of popular poems, but many people write one of their own. It doesn’t matter whether they are ‘good’ or not. What matters is the unique act of making, and the intense emotion that finds an expression in shaped words.

‘Occasional’ verse sometimes slips into Collecteds, along with ‘Juvenilia’ or ‘Early Work’. Risky to allow it in, of course. It might show a side to the poet that was unsubtle, or even sentimental. Poems for weddings, or christenings, twenty-first birthdays, deaths of dogs; divorce poems, new job poems; in-honour-of-my-god-daughter poems.

As for me, I often turn to bits of occasional work with relief. Things are so complex and ambitious and prize-winning these days. You never quite know whether you’ll be up to the challenge as a reader. So it’s a relief to know a first-rate poet can still write about the death of a pet, and do it especially well.

To prove my point, here’s a delightful four-liner from Anne Stevenson’s Poems 1955-2005

Epitaph for a Good Mouser

Take, Lord, this soul of furred unblemished worth,
The sum of all I loved and caught on earth.
Quick was my holy purpose and my cause.
I die into the mercy of thy claws. 


THIRTY POEM SNAGS

20180701_111030.jpg

​Here goes. These are points that ‘snag’ my reading because of the frequency with which they occur. Of course, a poem could contain any of these features and still succeed in spite of them.

1. Breaking a line on a hyphen. (I thought this went out decades ago, but it is apparently back with a vengeance. I have seen more hyphen-broken lines this July than you could shake a stick at.)

The name of the shop shone bright in red-
gold lettering.

2. Breaking the line mid phrase. (Ok, it can be done. BUT a great many people are doing this for no apparent reason other than to create a kind of contemporary ‘poem’ feel. Lots of breaks on ‘and’ and ‘the’ and prepositions like ‘of’ and ‘to’. Are the lines even interesting without the line breaks?)

The clock struck
one and the mouse ran
down. Why are the
two of them so
predictable and
what is the point of
the mouse?

3. Breaking a phrase across a line or stanza to re-enact some action also taking place. (Although this may have some justification, it can be less than subtle.)

The magpie clacked and flapped
in alarm. A squirrel shot down

the tree and into the bushes.

4. Forming a stanza round a sequence of leaning verbs, then ending with a discrete sentence with subjectless verb,

I sorted out the washing, put the whites together,
jumbled the dark clothes into a pile,
scrutinised the options on the washing machine,
selected 13 for Mixed Load, threw in two laundry capsules,
shut the door, pressed START.
Poured myself a mug of sweet strong coffee.

5. Using a line break to substitute for a comma. I have written about this before here.This is actually part of a bigger issue, which might be headed ‘how to punctuate your poems’. A number of prize-winning poets in recent years have published poems with no punctuation at all. Some use gaps between words instead. Others use punctuation here and there in their own coded system. Let them do what they do. But unless you are very sure and consistent in your own system, try punctuating poems in the same way as prose. It will help the reader understand what you mean.

6. The word ‘then’ used as turning point in the action. Sometimes more than once. Sometimes ‘Then’, then ‘then’, then ‘finally’.

7. Frequency of certain words (sorry!) : heft and shard; shard and heft, also weft and filigree.

8. Too many adjectives.This is easy to check in your own work. If you have an adjective (or two, or three) accompanying nearly every noun, you have a problem – unless you’re deliberately going for over-kill. Make nouns and verbs work harder, even if they don’t want to. 

9. Certain kinds of ‘trendy’ titles, leading into list poems eg ‘Reasons for having a secret name’ ‘What I learned from my sister before she died’ A lot of first line titles too, some working better than others.

10. Titles that use the best phrase in the poem and therefore steal the thunder later.

11. Sentences that go on a very long time and the reader gets lost on the way to a full stop and there are semi-colons; often several of them; and line breaks that make it even more difficult: sometimes the sentence even lasts the whole length of the poem, which is not inconsiderable and may include gaps and jumpy phrases that leap off to the right and then back to the left, and when you get to the end (IF you get to the end) you have forgotten what you thought the poem was about. 

12. Chunking stanzas into even sizes.Three-line stanzas. Quatrains. A lot of couplets. Lines about the same length to make a nice rectangle or square. This often leads to significant cross-stanza enjambment because the stanzas (verses) are not verse paragraphs so much as divisions forced on the words by rule of two, or three, or four. The reader starts to wonder about the relationship between the form of the poem and its subject. Is there one? 

13. How fragments. They work like this:

She thinks of him, leaning against the gatepost
in the evening sunlight. How his brows furrowed.
How he would clench his jaw. 

14. Rhyming for closure at the end, but not anywhere else.

15. Formatting complex layouts for an A4 page.This can include elaborate spacing or verbal collage, including some lines justified left and some right to the right of A4. 

16. Formatting prose poems in a blocks that run the full width of an A4 page with narrow margins. Length of line is a key factor in readability.

17. ‘Yet’ or ‘And yet’ towards the end of the poem

18. ‘For’ used instead of ‘because’. (Some poets will defend this to the death.)

19. Colons used to control the reader into seeing that the next bit extends the previous bit, although this is self-evident.

20. Frequent semi-colons. (When I was at school Mrs Clarke said we were not to use more than one per page. How things have changed!)

21. References to Edward Hopper (and especially ‘Nighthawks’) appear more often than any other painter, film-maker or author.

22. Double spaced poems.I think this may be because people follow the default of Microsoft Word. When you hit the ‘return’ key, Word thinks you want to start a new paragraph. So you need to change the default setting, or learn how to do ‘soft returns’ (hold the ‘shift’ key at the same time as ‘return’). 

23. Capitals at start of every line, or irregularly (nothing to do with starting a sentence). Obviously there is a choice. There are still poets who choose to have a capital letter for the first word in every line. It is retro, but you can choose to be retro. But there are also poets whose Microsoft Word program defaults to a capital letter each time they hit the Return key (see point above). If this is the case, they need to change the default setting. 

24. Poems structured round a set of instructions, a list of imperatives to the reader. eg ‘How to kill your bee orchid’:

Water the plant daily. Talk to it.
Polish the leaves with a cloth soaked in honey.
Play music to your orchid. Touch its leaves one by one
with the tip of your tongue. Take it outside at night
when there is a full moon
and leave it in the middle of the lawn.
Take it in the bath.

25. ‘And I think ….’ or ‘And I remember’, or ‘Do you remember?’ Memory is hugely important in poems, and the question ‘Do you remember…?’ is a great trigger. But once it has fired the poem onto the page, remove the trigger.

26. Mingling the narrative perspective: I, you, we. I‘ll try to illustrate that.

Taking my coffee out in the sunshine,
I tripped over a yellow watering-can. I cried out
in pain, as you do. But no-one came. You know
how it feels to be ignored, you know
how the pain stabs worse when you’re alone.
We’re never more alone than when
in pain. Do you remember, last year,
when we were in Spain and I fell?
You were the one with the pina colada
and cold compress. 

27. The poet knows what is going on but.… There is a context. The poet knows the context and thinks it’s obvious what’s happening. In fact, the poet thinks it’s obvious enough to develop the idea using surreal metaphors or elaborate similes. But the reader is confused, and feeling increasingly anxious in case it IS all obvious and she just can’t see it….

28. A lot of ‘as’ sentences. I hate ‘as’. It can mean three things: while, because and like. That means it could be used three times in one poem meaning three different things. It is often at the start of a line, and often followed by ‘I’ (‘… as I write as on the page, as if I were a an Aztec, as indeed, on Sundays, I am.’) 

29. Ellipsis. Dots. Very occasionally there is a case for them. But if they are there for vagueness, that’s not good. Vagueness in poetry is not good.

30. A line or lines (often near the beginning) where the reader has good reason to read it wrong. There’s a word in a key position that could be a noun or a verb (and sometimes even an adjective) and the reader reads the wrong function and then never quite recovers, even after going back to check how it should have been read. The poet is not aware of this because the poet knows how the word is intended (possibly the only person to know in some cases). Here’s an example (where ‘fingers’ is likely to be read as a noun but needs to be a verb):

This night is bitter for the head and the cold fingers
the soul as it withers and shrinks. 

A last thought. I like to see how the complex-sentence poets construct sentences in their covering letters. Some of them write beautifully there – not a word out of place, and an engaging, personal tone. But when that same writer puts on poem-mode, suddenly the sentences are formed in a different way – far more difficult to follow, and the difficulty compounded by line (and stanza) breaks. I wonder whether we share a subconscious instinct that poems should be complex and a little ‘difficult’. Otherwise, they might not be saying anything of value.

A good friend sent me an antidote to this idea – a bit of Seamus Heaney. One can write a stunning poem in straightforward sentences. Here is a bit from ‘Clearances‘ to prove it (even the punctuation is entirely unremarkable).

Polished linoleum shone there. Brass taps shone.
The china cups were very white and big –
An unchipped set with sugar bowl and jug.
The kettle whistled. Sandwich and tea scone
Were present and correct. In case it run,
The butter must be kept out of the sun.
And don’t be dropping crumbs. Don’t tilt your chair.
Don’t reach. Don’t point. Don’t make noise when you stir.

CLOSING THE READING WINDOW

20180104_121152.png

July has been busy. Probably the busiest reading window ever. I think I have just about reached the limit of what it is possible to manage. I was away twice for two days, and each time the whole thing got out of hand and I returned to a small mountain. During the windows, it’s necessary to be at home with several hours each day to spend on nothing else.

This window closes on Saturday 28thJuly, when I will also be at the Scottish Poetry Library in Edinburgh taking part in a pamphlet fair. Envelopes that arrive on Monday, July 31st are out of luck. I am packing and leaving. Literally.

How does it work during a reading window? The post here arrives between 11 and 12, so that sets up the workload for the day. The largest number of reading envelopes this month has been 11 in one day. It has averaged about 7 i.e. roughly 42 poems of varying shapes and sizes. A couple of years ago, during reading windows, it used to average 3 per day. So quite a big difference.

Each set takes about an hour. Some a little less; some quite a lot more. (I can’t do eleven in a day. I can manage up to six if I work the whole day with no interruptions.) I sharpen the pencils, open the first envelope, read the poems carefully (starting with a short one), scribble in pencil on each one, get out my fountain pen, write a reply to the poet (lengths of this vary: some are quite short, some two sides of A4), then I log the name of the author, the number of poems, and a brief summary of my thoughts on my laptop. 

Most poets remember to include an SAE so that bit is quick. Occasionally they forget, or just send stamps, so I need to get up and find an envelope and write out the address etc. Even the ones with SAEs usually need a bit of sellotape since the quality of stickability is highly variable.

I am not reading the poems in order to find new work to publish, though very occasionally the process indirectly leads to that. I read the poems to see what’s going on in them. I’m very interested in poems, their authors (I like the covering letters) and also the trends – what seems to be going on in the poetry in general. One can’t help noticing trends.

This year I commented on punctuation a lot. The whole business of punctuating poems seems to be causing increasing problems. Should we do it sometimes? Always? Never? There are no absolute rules, but if I start to notice the punctuation (or absence thereof), there’s usually an issue. I call this snagging and I’ve written about it before.

The leaning verb is not quite so ubiquitous as it used to be, I think, but I come across poets who are apparently unaware how often they use this style feature. Yes – you see it in published work too. Trends have to come from somewhere.

More ‘new’ subscribers sent me poetry to read than ever before. So most of those people didn’t know that I don’t like villanelles, hate sestinas, and would really rather not read pantoums. I am starting to find prose poems increasingly hard to warm to, as well – the more they arrive, the less I like them.. C’est la vie!

This July, certain features particularly stood out for me, because of their frequency. So I’ll list them, for interest in a separate blog entry (tomorrow). There is no necessity to agree with what I think, of course, or even to read this list.

It is the frequency that is the problem. For a poem to work well it needs to sound fresh and new, and somehow surprising. If it sounds rather similar to most of the poems you read lately, well …I rest my case.

OPENING THE WINDOW AGAIN

WINDOWA.jpg

Sometimes the catch sticks a little. This window hasn’t been open in a long time. A bit of tugging and scraping may be involved. Gently … gently …    

Lord knows – I don’t want to break the window.                       

But what, as a friend in peril wrote recently on FaceBook, is the point? And what is this ‘window’ anyway?

For me, it’s a publisher’s reading window, and it serves two purposes.

First, I spend a lot of time in the house, producing poetry publications, editing this and that, brooding over current poetry hype, drowning in emails, trying not to be depressed by social media and so on. I want to keep my finger on the pulse of what’s happening out there among the extraordinary unhyped writers. What poems are you writing and why? What’s really going on?

Second, this small press (HappenStance) values its subscribers almost above all else. They are a unique reading resource. Many of them are also poets. So for the poets, it is a kind of payback. I ask them to read some of the publications I make. In return, I offer to read some of their own poems as well as I can. 

Do I ever offer to publish a person’s work on the strength of six poems encountered in a reading window? Hardly ever. But that’s not necessarily the reason people send them, and certainly not the reason I read them.

It’s more likely that a relationship develops over time, over several windows. It could be a publishing relationship. It could be a friendship.

And in that time, the poet tests whether I am a good reader for them. My feedback is constructive and heartening for some. But there are also people who (quite reasonably) think ‘what planet is this woman on?’

This is absolutely not just about publishing. Nor is it a secret and fiendish way of making money out of you (the HS subscription costs at most £12.50 and I spend at least an hour on each person’s poems – twice a year).

But if you are thinking of publishing your work, perhaps you need to risk the feedback of an honest reader, a critical friend, and here is a low-risk, toe-in-the-water test.

You might not think you have any choice of publishers. Wrong. As I said in my book How (Not) To Get Your Poetry Published, ‘Consider all your options – there are invariably more than you think’.

But publishing poetry is not the most important thing. It’s simply a means to an end.

What is the most important thing? First: writing the best poems you can, the poems that (as Larkin said) only you can write. Second: finding a few good readers for them.

Precisely one week from now, I’m opening that window so I can see to read. 

It will be absolutely wide open. Let the light come in.

ON NOT BEING A STAR

CAKE.jpg

Just over a century ago, when Florence Lawrence switched from D.W. Griffith’s Biograph Studios to the Independent Moving Pictures Company, and began to appear in films under her own name, it all began. And that was before a movie ‘star’, had even found a voice.

It was all to do with money. When movies first started, the studios were wary of the fame of individuals: it might mean paying them more. But it quickly became clear that the the individual with a marketable ‘image’ could build brand loyalty. The star system could be manipulated. Celebrity status could be conferred on a chosen few profitably.

And now the term ‘celebrity culture’ is familiar to us all, fundamental to our entertainment and social activity, and thinking.

The cult of the celebrity affects all aspects of the arts, including poetry, though poetry is also dramatically different from movies or TV. If I were writing this blog about film, the majority of readers would be movie fans – not actors or directors. But this is a poetry blog. Most people who read will be poets, though mainly not poetry stars. They are the dedicated actors and directors of their own art form, as well as its audience. Weird.

But put that to one side for a moment. Stardom is commercial. It is about getting attention. It is about getting attention to sell a product or an idea. It is about winning.

In poetry, it is about selling the idea of poetry as a Good Thing. But more mundanely, it is about a) selling books and b) finding readers (the two are not synonymous).

Poetry is nothing without readers. How does it get them?

One way some poetry does it is via the publicity associated with national prizes run by arts organisations. The Forward Arts Foundation and the T S Eliot Foundation are the two best known (though not the only) poetry prize awarders in the UK. Year by year, the short-listing of ‘best’ poets creates ‘stars’ that poetry readers recognise. There are even, eventually (and if they pop up often enough), poetry stars that some non-poetry-readers recognise.

The short-lists for the Forward Prizes 2018 have just been announced. So that means a set of five judges have read no fewer than 207 books of poems to arrive at two short-lists. Five of these feature on the ‘Best Collection’ list, and the other five on the ‘Best First Collection’.

It is not my intention to knock the prizes. They garner attention for the work of outstanding books. But I never much liked Sports Day at school. I find myself thinking a great deal about the ones that don’t win and, worse still, identifying with them. Not to mention those not even entered (each publisher can only submit up to four titles in each of the two categories. (There are publishers that bring out many more than four poetry books each year.)

When you watch a film, you identify with a leading character – at least until they get killed, and then you transfer to another one. You do not identify with the characters with no names, the supporting actors, the bus drivers, the one-line speakers. Of course, you don’t. In fiction, your attention is manipulated towards the main protagonists.

As a poet and poetry reader, you tend to identify with leading poets, dead or alive  – those to whom your attention has been directed (though happily it can be more fun to find a neglected writer or two and attach yourself to them). From the available choice of stars and starlets, you orientate towards writers who attract you, in culture or personality or appearance or way of writing. You can only choose from the ones you have read (there are far too many for anybody to sample all of them, especially when masses are not even writing in English).

If your poetry heroes are alive now, and active, and visible, you want them to win. You think, at the back of your mind, that one day maybe you might be like them. You might win too.

And then you go away and work on a poem of your own. Maybe you’ll enter that poem in a competition. Maybe you’ll even enter the poem in the National Poetry Competition, run by the Poetry Society, another conferrer of stardom. And what might happen then?

The thought that your work might be a ‘winner’ is not helpful in writing. In fact, it’s the opposite. While it may be true that every published poem is in competition with all the others for attention, while it is still in production what it needs is the best words in the best order. The best words, not the winning words.

Forget about winning. Put it right to the back of your mind.

Banish the word ‘success’ (it hisses nastily).

Each and every work of poetry – quietly and away from the remotest thought of stardom or celebrity or fuss or prizes – needs space to be its own good self. No publicity. No blurb. No photograph.

Each and every poet – quietly and away from the remotest thought of stardom or celebrity or fuss or prizes – needs to … write. Despite publicists trying to distract you from the work in hand with new news about new and excitingly important poets, nothing else matters.

Writing poems is not glamorous. Nor is it – whatever the hubbub suggests – about winning.

It is about doing your best for each piece of work without your ego getting in the way. It is about listening. It is about not settling for less. It is about getting on with the job. (You are allowed to have fun.)

In any case, as Stevie Smith said, ‘The poet is not an important fellow. There will always be another poet.’

(If you can find two or three good readers for your poems, your writing is likely to last longer than you will. If you can be a good reader for another poet, you are already a star.)

GDPR AND POEM PRIVACY POLICY

GDPR_LOIS.png

 Poems don’t have to have a Privacy Policy. But websites do. Or any organisation that collects personal data that might be used for nefarious purposes.

And we do worry about personal data. We worry about our phone numbers, and our dates of birth, our bank accounts and our passport numbers. We worry while giving them to all sorts of people for all sorts of purposes.

And now some of us suddenly worry about a new set of capital letters: GDPR. The General Data Protection Regulation.

Health Warning: the rest of this blog is quite dry. You could just skip to the poem at the end if you’re not feeling strong. Or go for a nice walk.

The GDPR is a piece of European legislation (please don’t mention Brexit) designed to protect consumers Europe-wide. It gives more rights to the individual and more obligations to organisations holding personal data.

The GDPR is, to be precise, Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing or personal data and on the free movement of such data, and repealing Directive 95/46/EC.

In the UK, matters of data protection, including this one safe-guarding ‘natural persons’, are looked after by the ICO, the Information Commissioner’s Office. This is the government-appointed body that recently carried out a much publicised investigation into Cambridge Analytica.

Innumerable worthy, smaller, not-for-profit organisations (like HappenStance Press) have also had to think hard about GDPR, because they too are subject to the new regulation, and need to ensure they’re doing things properly.

Which is why everyone who uses email will have had multiple emails recently asking them to re-subscribe to X, Y or Z.

The idea is that we shouldn’t be receiving marketing or sales emails unless we have expressly asked for them. (The word ‘consent’is now the lynch pin.)

After May 25 (next week), every organisation that holds your contact details, and uses them, should have asked your permission explicitly first. They should observe the key principles of article 5 of the GDPR.

Some organisations who hold your contact details have little idea whether they originally asked your consent or not (contact addresses were sometimes shared or purchased in the past) and in any case they want to make double sure.

So they are all asking us to confirm that we want to stay on list A, B or C. (And they are nervous, because the ICO can fine people for not doing things properly.)

The advised consent procedure for mail-shots is called ‘positive opt-in’ and it works as follows. You go to a website (like this one) and enter your details into a box to be added to a contact list. But you’re not actually on that list until you reply to an email which invites you to confirm. When you confirm, this is proof of ‘consent’, i.e. proof you really really mean it. At least, you really meant it at that moment. Ease of unsubscribing is also important.

So on this very blog page, you will see, in red, instructions on how to subscribe to receive future blog notifications. If you enter your name and email address in the relevant box and click, you will be advised to look out for an email to confirm. 

You look out for the email. You open it. You click again (life is all clicking these days). Now you have consented. Hurray!

Oh but I haven’t mentioned the bit about confirming that you’re not a robot, which is straightforward so long as you can see. Issues such as these are raised by Giles Turnbull, on his blog. Accessibility is a key issue here, and one that is not always top of the agenda when it comes to legislation.

I understand why people may be uneasy about registering their names, addresses and emails on this website when they purchase books. Why should they trust a little press with a happy-go-lucky name like ‘HappenStance‘? The information seems to be disappearing into a medium that nobody quite understands, at the same time as we read alarming stories about hackers and alien intelligence. Well, hackers anyway.

It may not help that we promise to keep the information safe, although from now on, HappenStancecustomers can read the Privacy Policy, which I put together this week when I could have been writing a poem. But will it reassure?

There is a good alternative to buying things online. It’s called a shop. People can still order books from bookshops without revealing their full personal details. Bookshops are good places, especially indies like The Lighthousein Edinburgh. A bookshop doesn’t need personal data. Oh, wait – they probably will require at least a name and phone number, unless the book is held in store. But customers can theoretically use a false name, enter the shop disguised as a gorilla, and pay in cash – while cash still exists.

Sigh. Yes, basically, it’s all risky.

But the GDPR is designed to protect us. Or at least make organisations state precisely what personal information they collect from us, why they collect it, and what they use it for, before we sign up. It could be worse.

Privacy Policy & Consent

This poem will not collect your data
to contact you a few weeks later
and call you back.

The lyric stands alone, defiant,
entirely GPDR compliant,
in white and black.

Impervious, then, to consternation
or European legislation
or Union Jack,

it here extends its own address,
which may be shared in times of stress—
no fear of flak.

MORE ON SMALLS

IMG_20170416_115340151.jpg

So last week it was small poems for washing up with, but I forgot to mention one.                                                                            

Not sure how I forgot, but maybe it’s because it’s in the middle of the puddings, when actually it has nothing to do with recipes or cooking. Except possibly a connection with one of the ingredients not being there.

By ‘the puddings’, I mean Aunt Margaret’s Pudding, Alison Brackenbury’s book full of more than just poems and more than just recipes.

Somewhere in the middle of this book there is a very tiny poem. But a tiny poem can punch above its weight.

It’s called ‘Lincolnshire Water’ and goes like this, and this is all there is – shortest poem in the book:

Here is strong land, whose grass
does not spill foaming milk,
where I still hear, in February,
taps hiss cold silk.

That’s an old poet’s trick – starting with a statement that says what something is not.

No dairy farming in Lincolnshire, then – no crying over spilled milk. No, this little poem is building towards something else – a last line that’s perilously hard to say out loud. Try it. 

Taps   hiss   cold   silk.

Your mouth has to make each of those monosyllables separately. Each makes its own clear sound, with ‘s’ and ‘k’ the loudest consonants. It’s a line of only four syllables, but long long long on sound and resonance. Each word carries its own full stress and weight (‘spondee’, if you like the proper metrical term).

Taps   hiss   cold   silk.

Now there’s a poem for washing up with!

SMALL POEMS FOR WASHING UP WITH

VIOLETS.jpg

There’s something special about small poems – the ones that slip into your head so you can take them round with you invisibly….       

I find washing up with a poem in my head particularly satisfying. Poems are also good for dusting, polishing, hoovering, and long walks over the hills.

If I’m cross, and don’t want to speak about it, a bit of a poem will do it for me. Usually the end.

For example  – ‘we should be careful of each other, we should be kind / While there is still time.’ That’s Larkin, of course (the end of ‘Mowing’). 

Or ‘In Nature there’s no blemish but the mind. / None can be called deformed but the unkind’ from Twelfth Night.

But a whole small poem has a special something, like a little fish alive and wriggling.

This one has been following me around lately. It’s by Elinor Wylie (from Angels and Earthly Creatures, 1929) and full of grief, though doesn’t leave me feeling exactly sad. More moved by a sadness shared.

Perhaps, in fact, it’s a love poem, rather than a grief poem. Or perhaps they’re one and the same. Because whoever it was written for – there they are in the poem about their absence! 

In fact, there they are forever, or for as long as this little poem slips into people’s heads.

Little Elegy

Withouten you
No rose can grow;
No leaf be green
If never seen
Your sweetest face;
No bird have grace
Or power to sing;
Or anything
Be kind, or fair,
And you nowhere.