SHOULD POETRY PAMPHLETS BE THEMED?

A good question . . .

It certainly works for Candlestick Press, which has two titles in the top ten poetry sales in the UK listed in the current Bookseller. Everything at Candlestick is themed: Five Poems about Teachers, Ten Poems about Gardens, Thirteen Poems of Revenge. These are adorable little publications. They reach the parts other poetry doesn’t penetrate.

But nearly all the Candlestick Press publications are anthologies. That is to say, the contents are poems by several poets. Not all of them are famous or classic or dead, but some certainly are. And the editors tend to have kudos (notably Carol Ann Duffy with the Christmas pamphlets).

Themes certainly seem to boost anthology penetration. The Emma Press (keep an eye on this new imprint) first did an anthology of “Mildly Erotic Verse” (great title), has since done one on Motherhood and there’s one on Dance in the making. Send your poems now and join the Emma Press Club (another neat marketing idea).

Second Light did Parents, as well as embracing ‘Women’ as a general theme. Grey Hen has done anthologies about the sea; the bee; the Brontes, birds; trying circumstances; and “aging older women”. Bloodaxe has cats, and Irish Poets. Faber & Faber has trains.

Does the theme sell the publications? It certainly makes them stand out. Themed books lend themselves to gift purchase too, presumably. Poems about golf for a golfer. Poems about dance for dancers, motherhood for mothers.

What about single author collections? Diana Gittins’ HappenStance pamphlet Bork!, which is a sequence of poems about chickens, has certainly sold a good number of copies either to poets who keep hens, or to people with friends with hens. Many purchasers have sent for two or three copies, not one, which suggests gifts are in the offing.

I’m willing to bet Kate Clanchy’s Newborn has sold more widely than her other books, though of course I don’t know. Slattern won more prizes but I bet Newborn sold more copies. it makes a great gift for a new mum. The cover picture of the baby is a winner – I bought it myself when my daughter had her baby. And doesn’t Picador have The Book of Birth Poems edited by no other than . . . K. Clanchy.

I conclude: themes are Good Things.

This is not why I’m about to publish two pamphlets with themes. Sometimes themes just happen. The first, and most imminent themed item, is Rosemary Hector’s Knowing Grapes. The central idea is (you guessed it) fruit. The next is Helen Clare’s Entomology. Theme: insects. Will Knowing Grapes sell to fruit lovers? Will Entomology sell to . . . insect lovers? Are there any insect lovers?

Okay – the theme helps with distinguishing one pamphlet from another. But so does the picture on the cover and the name of the author and a whean of other things. The theme can also be a smokescreen. Rosemary Hector’s fruit poems, for example, are not really about fruit. Or not just fruit. This is even more true for Entomology, which may be about love.

Alas, there’s only one way to find out what these new pamphlets (and they aren’t even in the shop yet) are really about. You have to read them. You can’t read them yet though because they’re not published yet. Sometimes new publications are described as “eagerly awaited”. It’s spring. Please start cultivating your eagerness now.

In the meantime, Richard Osmond’s Variant Air, which is in the HappenStance shop, has a sort of theme. But the lynchpin is more of a style than a theme – and it belongs to Gerard Manley Hopkins. If you’re a Hopkins afficionado I think you’ll find this publication particularly compelling. But don’t take my word for it. There are better words inside the pamphlet.

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RICHARD OSMOND DOUBLE DEBUT

Standing room only at the Torriano on Sunday – and now a double debut for Richard Osmond!

I waved the new pamphlets around in London on Sunday but very few people have seen them. HappenStance has never before published two pamphlets at the same time by the same person. Two different pamphlets, that is. One is Shill, which is Richard Osmond in twentieth century mode. The other is Variant Air, a set of poems in the mode and style of Gerard Manley Hopkins.

I hope people will buy both at the same time. You get a price reduction if you do. Here is an unusual young poet, at the start of a long and strong writing life. Catch him now.

Richard’s London launch is on Saturday May 3, at  the Johnson Bar in Ye Olde Cheshire Cheese,  Wine Office Court, 145 Fleet Street, London EC4A 2BU. This historical pub has a network of cellars and tunnels once frequented by Yeats and his rhymers club, Charles Dickens, Bram Stoker and more. How delicious!

There’ll be a couple of brief readings, but this is a relaxed informal affair. Come even if poetry is not your favourite food. Drinks (excellent beer at this pub) and merriment.

ps Check out Poor Rude Lines for a review of Shill.

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THE LAST TRICK

I was in Galway last week launching Tom Duddy’s ‘The Years’. But the author wasn’t there.

It’s a strange and moving experience introducing a book whose author is dead. Especially when so many of the poems, with the benefit of hindsight, seem to anticipate his own demise.

Some of them, of course, were written when he knew he was dying. But others were created long before the fatal diagnosis.

Introducing the book in Ireland was wonderful. All around me were the warm accents of the land where the poems were engendered. I could hear Tom’s voice through every word, even when reading some of the work in my own Scottish/English accent.

With each month that passes, I am more persuaded of his singular talent and achievement. The melody of key phrases and lines haunts me. I wish he were still here. I wish he were here to talk and write about these poems himself, though he would hang back. He would not say much. He was ever an under-stater.

Obviously he’s not here. But his voice is. I give blatant notice now that my mission is to promote this book. I want you to read it more than I want you to read this blog. It’s the benchmark. It’s the watchword.

Tom liked magic. He was a member of the Munster Society of Magicians and acted as official conjuror at parties for the children of his family – his own children, as well as nephews and nieces. He was good with cups and balls, something that will turn out to be a link with a forthcoming pamphlet by Richard Osmond (more of that very soon). But I also think, with a corner of his mind, Tom subscribed to the concept of ‘real’ magic – that belief accomplishes inexplicable transformations.

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Duddy has pulled off a particular trick in his last book. It’s as though a little piece of his own intelligence is running permanently, like film on a loop, inside the lines. The volume feels alive in a peculiar way. Almost eerily alive. The phrase ‘truer of ourselves than our own /self-seeming’ echoes endlessly in my head. The contrast between how things seem and how they are underpins even the quiet act of reading. Is he doing it on purpose? How is it accomplished?

With the very best stunt, you never find out how it’s done.

I can’t stop thinking about the poem called  ‘Situation Vacant’. It talks about the need, in the face of death, to have a particular person present, although that person is missing. The individual in question is the type to stand ‘a stride or two back / from the rest of us’, the type to notice tiny details others miss, the type to see brightness where life struggles to persist, the type to ‘take note’.

I think that person is Tom. He is sorely needed. He is not here. But here he is:


Situation Vacant

We needed to have with us today
someone who was part of the crowd
but who stood a stride or two back
from the rest of us, in the shadow
of the roofless chapel,
on a ridge of high ground.

We needed someone to take note
of the vestiges of snow still bright
in the sunken places where growth
is rank, half-lodged, yellow-stemmed.
We needed someone to tell a story

truer of ourselves than our own
self-seeming, truer of the place
than all measures of ordnance,
truer of the world itself than the laws
crystallising in the brooches of ice
held together by grave grass.