SPAMMERS, HACKERS AND CYBER-ATTACKERS

Dear Santos38pe, Correia9g, Castro22cl and Oliveira30jw

 

and Cavalcanti5, Goncalves8m, Victorj0b, Lavinia0h7g, Almeidarc21, Larissa37pe and Vitoria65ql, and your many hundreds of relatives with curiously South American sounding names, greetings!

And in particular, I would like to mention Vsaegwe Upyours (user name Bvasdva) using a disposable email address, (a DEA), who ordered a single copy of The Pied Piper of Hamelin (I don’t think you would have enjoyed it much, Vasaewe) to be sent to 53 Vasdvddsv, in the UK city of Lalal, using a phone number with a Kelso code. Alas, there was a wee problem with the payment of £2.75, which didn’t go through. Such a shame.Unsuitable Poems cover image

Dear zombies, you electronic identities with no souls who register on the HappenStance website in flocks, with the intention (such a shame to mention it) to break into the site security, to ransack whatever is of pecuniary benefit to you there (email addresses? phone numbers?), you have educated me.

I now know, for example, about tempinbox.com which provides “free, receive only, temporary, throwaway email accounts”. It is all above board. They even provide alternative domains, also above board, though they sound somewhat below board to me, namely [anything]@DingBone.com, [anything]@FudgeRub.com, [anything]@LookUgly.com, [anything]@SmellFear.com. Easy to see, perhaps, that people registering on certain kinds of website for certain kinds of information, would not want their emails tracked. It is perfectly legal (or legally perfect, depending which way you want to look at it.) “Tempinbox.com is a free, anonymous, temporary email service . . . not necessarily a fake email address.”

Such sites are helping fight spam, they are the “anti-spam weapon of choice”. There is guerillamail.com. And spamgourmet (2000) and Trashmail (2002),  And perhaps the most interesting, mailinator.com, which dates back to 2003 and was clearly created by a somewhat brilliant person, Paul Tyma, for engaging reasons.

Besides, Paul Tyma can write. In a blog based in 2006 he recalls the origins of Mailinator and its mission, that mission being mainly to survive, especially to survive the daily onslaught of spammers. Yes, the facilities that help people resist spam are themselves attacked by “zombie networks” of spammers (i.e. machines, not real people).

His Mailinator FAQs are very funny, witness:

What is Mailinator’s official privacy policy? Privacy is a serious issue, and we want to be clear. We think Mailinator can provide pretty decent privacy, but we can’t and don’t promise it. A promise like that would require lawyers, money, and probably guns – and we don’t have any of those.

So if the government issued a subpoena to Mailinator to divulge emails or logs, you’d rat me out? Holy crap, yes. I’m not going to jail for you, I have a boyish face and very (very) supple skin.

So websites like Mailinator give you temporary email addresses that help you resist spam – except they themselves are targeted by numerous spammers, most of them zombies, trying to put Mailinator out of business.

Why?

Ultimately, it’s about money. Spammers spam for money. Some of them are (allegedly) college students raising money to help them with fees. Hackers and spammers overlap, because hackers want to get into websites in order to spam registered users for the aforesaid reasons.

Because of all this, we are currently working on, and changing, the HappenStance website shop which is currently Vmart but about to be HikaShop. Frankly, I don’t understand any of this but fortunately Sarah at Zipfish, does. She is the one who monitors the changes, the weaknesses, the security and the spammers.

This is going to mean that loyal online customers will need to re-register – but not yet. Wait till it’s all up and running. There will be special offers and attractions! At the moment the current shop is fine and no security is compromised. It’s just being bombarded with ever increasing numbers of false registrations. Those people (except they are not actually people) won’t be able to register with the new setup.

So next time you get annoyed by the various ‘captcha’ systems (copy this to prove you’re not a robot), remember why. It’s all in order to keep your information safe, especially if you’ve given a real email address, as I myself do when ordering online purchases.

AND there are about to be two new pamphlets to order, and two new cards. Watch out for Paul Lee (card), Fiona Moore (pamphlet) and Chrissy Williams (pamphlet). More news about those next week.

WHEN RELATIONSHIPS GO WRONG

I have a Relationship Manager.

 

Everybody who does Business Banking with the Bank of Scotland has one, though I’ve never had to contact mine before. But I did this week, and we had a long chat.

 

‘Something has gone wrong with our relationship,’ I pointed out. ‘And the bank has caused the problem. Not me.’

 

We all know there are two sides to everything. And a problem shared is a problem halved. I still can’t, however, pay any cheques made out to ‘HappenStance’ into my business account. This situation arose nine days ago and is still some way from being resolved. Everyone knows it’s hard to stay in credit if your sales product is poetry. It’s even harder when you can’t pay cheques into the bank.

 

I’ll give you some bankground—I mean background. (As I write, it’s just started to snow. The Pathetic Fallacy rules OK.)

 

Just over a week ago, hoping to save myself a bit of time, I popped into the bank in St Andrews (not my home branch) to pay in the week’s cheques. The teller looked worried. ‘What does it say here?’ she frowned. ‘Is this word Happen . . .?’

 

‘HappenStance,’ I said helpfully. ‘It’s the name of the business.’

 

‘But the name of the account—’ she said ‘—is Helen Beaton trading as Helena Nelson.’

 

‘That’s right,’ I said. ‘Helen Beaton is my passport name. Helena Nelson is my penname. I’m a writer.’

 

‘But the cheques are all made out to . . . er . . . HappenStance?’

 

‘Yes, that’s the name of the business. There’s an Arrangement for cheques to be payable to that name.’

 

An ‘Arrangement’ is what the bank originally called it. I paid £30.00 for my Arrangement seven years ago, at the same time as all my order slips were printed saying ‘Please make cheques payable to HappenStance’.

 

She frowned and stared at the screen of her computer. ‘I can’t see any evidence of that Arrangement, she said. ‘I’ll need to see a manager for some advice.’

 

With that she disappeared and was gone for a considerable time. The woman behind me sat down in a chair provided for that purpose. I leaned on the counter and tapped my fingers.

 

Eventually the bank lady returned. ‘We have phoned the bank in Glenrothes,’ she said, ‘and they’re going to phone back. Could you hang on a little longer?’

 

I had been in a hurry to start with, which was why I made the mistake of going into the St Andrews branch. So I declined her offer and said I’d call into my own branch on my way home. She wasn’t pleased with me. She thought I thought she was being difficult.

 

But it wasn’t personal. This has happened before. The last time was a few years ago and it was in my home branch. One of the tellers had stared at the screen and said she couldn’t see my Arrangement and had had to go for help. One of her colleagues had then done something, and she could see my Arrangement after that.

 

So I was pretty confident that when I got to Glenrothes, all would be well. I was wrong.

 

Nicola Excellent in Glenrothes (they don’t have second names on their badges but customer ratings instead) could not have been nicer. In fact, she was excellent. ‘The problem is,’ she explained, ‘I’ve checked as well, and I can’t see any evidence of your Arrangement.’

 

‘How did you see it before?’ I said.

 

She looked blank.

 

‘I paid in cheques last week,’ I said. ‘How did you see it then?’

 

Perhaps I didn’t ask this precise question because I don’t recall that bit being answered, and I now know, after reading Oliver Sacks’ Hallucinations, that memory is not a question of accessing a factual store of information so much as a creative act. We did, however, discuss whether the changeover between Bank of Scotland and Lloyds might have had some dire consequences for my Arrangement, though that was not recent.

 

Worst of all, Nicola confirmed that she couldn’t pay my cheques into the account either, and since it was late Friday afternoon, she wouldn’t be able to follow up with Business Banking until Monday.

 

Nicola is excellent. She telephoned me on Monday afternoon, with embarrassment in her voice. ‘I’ve spoken to one of the relationship managers,’ she said. ‘They have checked both systems—the current one and the old one—and they can’t see any evidence of an Arrangement having been made.’

 

I was tense. Were they about to charge me again for a new Arrangement?

 

‘What we can do,’ she said optimistically, ‘is change the name of your account to HappenStance. It takes a couple of days but I have a form here and—’

 

‘But will I still be able to pay in cheques made out to Helena Nelson?’

 

‘Er . . . no, you won’t.’

 

I explained why that would prove inconvenient when it came to self-assessment at the end of each financial year, not to mention all the BACS payments. Then it occurred to me that poor Nicola was very much in the role of middleman. If I had a Relationship Manager (as all the business banking marketing documents continually reassure me) I should talk to them myself. She gave me the number and I promised to let her know what they said.

 

So I finished cleaning the bathroom and did a bit of weeding, while I thought precisely what I was going to say.

 

It took a long time to get through to a Relationship Manager because of switchboard problems. I timed it. Fifteen minutes.

 

This brings me back to where I started. I told Stuart (relationship managers don’t have second names) that our relationship was foundering, and explained why. He put me on hold (a painful metaphor in relationship terms) while he scanned both systems, the present one and the pre-Lloyds one. When he returned his voice was bleak. ‘I can’t see any evidence of an Arrangement having been made,’ he said.

 

‘It was made in 2005,’ I said, ‘and since then I’ve been paying cheques made out to HappenStance into this account every week. That’s seven years’ worth of cheques. And up to now the tellers seem to have known there was an Arrangement.’

 

‘Ah,’ he said. ‘Our system has just changed. Before they wouldn’t have seen it on the screen, but now they do. So they wouldn’t have known HappenStance was the wrong payee.’

 

‘But surely someone would have checked?’ I said. ‘Could I have been paying in cheques to the wrong name for seven years without someone noticing?’

 

‘That does seem unlikely,’ he said.

 

I pictured him with furrowed brow. I didn’t say anything because sometimes silence, in relationship problems, is the best bargaining tool.

 

‘There is one thing I could still do  . . .’

 

‘Yes?’

 

‘I could contact Blurdeblurgh (some place in England) for the archive, and go through it.’

 

‘What does that mean?’

 

‘Every paper you actually sign is kept, and they go into a box in Blurdeblurgh. I can search through it for evidence of the document you signed to put the Arrangement in place. You did sign something, didn’t you?’

 

I’ll stop replaying our conversation at this point because life is short and the snow is getting thicker. It transpires that if Stuart can find physical evidence of an Arrangement, he can reinstate it.

 

If Stuart can’t find evidence of the Arrangement, it’s no longer possible to have business accounts where cheques are payable to anything other than the name of the account. Should that happen, he is going to think carefully about other ways around the conundrum. He muttered about ‘possibility of two separate accounts’ at one point.

 

It may take a little while to get the box. Inside the box there will be documents dating back to 2002, when the account was first opened. I feel for him.

 

Stuart has my home number and my mobile number for Relationship updates. I’m thinking of changing my FaceBook status to ‘It’s difficult.’

 

Yesterday morning I had a circular from Business Banking offering me a preferential loan to expand my business.

 

 

 

 

THE PROBLEM OF SELLING POETRY TO POETS

Let’s say you’re running a cake shop.

It’s a really lovely shop: everything is baked on the premises. To begin with there are just rock cakes and scones, but they’re good.

Then one of your customers brings in a box with some home-made mille feuilles. Amazing cakes: light as a feather and filled with a whisked cream and custard mixture. You take these on as part of your regular stock – what could be nicer? – and soon there’s a lively demand. The mille feuilles are your best sellers.

Two more good customers arrive the following month with samples of their own home-baking. One has a brilliant carrot cake; another some banana bread from her grandmother’s secret recipe. You agree to sell those too.


The shop range is extending but maybe it is a little bit traditional.

New ways, new trays
Soon two more locals, having looked in your window but not actually bought anything, bring in samples of their own confectionery. One has fabulous biscotti. The other shows you a whole range of Danish Pastries. You willingly agree to sell these too, though you make a few suggestions about the presentation and the finish.


Now the word is really getting round. People flock to your shop for cake. However, they only buy in small quantities because there’s a limit to how much cake anybody wants to eat. The mille feuilles remains the best seller: nobody else has managed to make anything at home that can rival it. The Danish Pastries are also going pretty well.

The Real McCoy
One of your very best customers comes in with Danish Pastries. He says his are true Danish Pastries and yours are not – he should know: he’s Danish.

You taste them. They are fabulous. However, humankind cannot bear very much pastry, and also you don’t want to offend the friend who is currently so excited about her Danish Pastries in your window. So with regret, you decline his offer. He does not come back.

The following week, 16 customers approach you with tray bakes of various kinds they want you to sell. One of them has even won a national competition for her frangipani slice. You try to look delighted.

The penny drops
You realize something both interesting and alarming. ALL your customers bake their own cake. They buy yours to try it out, but secretly when they eat it, they’re comparing it with theirs. They think when you taste their cake, it will be a revelation.

Actually there is one customer who is not a baker. He comes in every few months or so in his search for the perfect doughnut. However, he goes to other shops too. . . .

Reversals & rejections
One day you agree, on a whim, to start selling cheese straws (the old lady who makes them is charming and it was a novelty to taste something cheesy).

However, the cheese straws don’t shift, the Danish pastries are mainly unsold because the Danish man has started his own business up the road doing it better, the carrot cake only keeps twenty-four hours and the person who made the mille feuilles has a stroke and ceases production.

You spend more and more time advertising. You need to get new customers into the shop somehow. It’s hard work though, and several things happen.

1. You turn down nearly all the offers of new products. You really do have enough cake to be going on with. The wouldbe bakers are hurt. They take the rejection personally. They stop buying things in your shop.

2. You hardly ever bake yourself: you haven’t the energy. Besides, you’re surrounded by cake. Why bake more?

3. You notice you’re eating nothing but cake (sometimes you think you can’t even taste the difference between an Eccles Cake and a Chorley Cake).

4. People keep asking for the cakes you used to make. You can’t decide whether this is because they want to flatter you so you will try their cakes or. . .

Applying for assistance
The rates have gone up and the profits have gone down. So you apply to the local Council for a Tarts Grant because you’ve heard the Danish Pastry man has just got one. The Council says they will give you some money, provided you can show what you’re doing is

a) filling a genuine need for more cake

b) nutritionally sound

c) innovative

d) reaching the population of the whole village.

The cake is nutritionally sound, insofar as cake ever is, but only in small quantities.

There is a genuine need, but it’s tiny (most of the customers prefer their own cake or vintage cake they bought elsewhere).

Some of the confectionery seems innovative at first, but after six months, it looks remarkably traditional.

Reaching the parts other cakes do not reach?
How can you, in all honesty, claim to be reaching the population of the whole village?

You are selling something, even if just the occasional muffin, to 75% of the active and inactive baking inhabitants of the village. But this doesn’t even represent 5% of the population at large. Most locals don’t even like cake (school cookery put them off), and when they do eat it (at weddings and funerals), they prefer a supermarket brand.


Say It With Flours Scheme
Meanwhile, the Council announces an innovative programme called Say It With Flours for people who want to learn to bake better cakes.

Successful applicants go (all expenses paid) to Greece for a month, ingredients and equipment supplied. Six places on this scheme are reserved for young bakers (they must be under 30). For those who are unable to travel, a UK scheme offers mentors at home. Emerging bakers can apply for tutorials, via Skype, in traditional, contemporary and innovative techniques. A third scheme will be launched in the winter, helping people to pack and sell their cakes via Ebay Shops.

You continue to sell cake. Of course you do: you’ve invested so much in the ingredients. You believe in cake. At night you dream of those madeleines you once tasted. . . .

AMAZON DISADVANTAGE

Periodically I figure I should work harder at the conundrum of how to sell books.

Periodically I figure I should work harder at the conundrum of how to sell books.

When I first started publishing, the process of registering the publications with Nielsen Bookdata (which is required by law for anything with an ISB number) had a magical outcome. The pamphlets used to appear in the Amazon website just like that, with cover images too, provided I’d also sent them in.

Hardly anybody ever ordered through that means. Just occasionally an order would come through one of the distributors – Gardners or Bertrams – that had probably originated in an Amazon request. Here, for example, is Jennifer Copley’s Living Daylights. It comes up as ‘not in stock’ but they may get it for you (they won’t, trust me). Usefully, there’s the chance to get a second-hand copy. I like that thought.

Latterly, some of the publications started to come up as ‘out of print’, which they weren’t. When I published Gerry Cambridge’s book Notes for Lighting a Fire (I am linking you to the Amazon page but please don’t order one from there), I ordered one myself to see what happened. Which was precisely nothing. It went into my Amazon orders and stayed there, unactioned. As purchaser, I received no message to tell me there was a problem. As publisher, I received no request to send a copy. Until . . .

I had a conversation with Ross Bradshaw of Five Leaves. Ross said they shifted some titles through Amazon Advantage, which, he told me, was referred to by most publishers as Amazon Disadvantage because the cut is 60% (there are other drawbacks too, which I’ll come to shortly).

I thought it would be good for me to try it. I have in mind that one day the world of poetry will transform and some titles will sell in mammoth quantities and I will need all the advantages I can get. Cue song.

So I registered. I clicked to agree to a whean of interesting points, including:

All items must be properly packaged for protection against damage or deterioration that may occur during delivery, handling or storage. You must prepay all shipping charges. . . .

We may reject any Copy if it is defective, damaged or overage (meaning that we did not order it from you) or lacking a bar code. If we reject any Copy for any reason, we will return it to you at your expense. (Sob)

We will determine, at our sole discretion, the price at which we sell your Titles to customers, which may differ from the Specified Price you choose (I think they meant chose) when registering the Title.

We may amend any of the terms and conditions contained in this Agreement at any time and solely at our discretion.

From time to time, you may receive an email order. If you receive an email order, please follow the instructions on the email . . . All POs received via email must be confirmed within 24 hours.

I’m pretty sure I also agreed not to reproduce any of the content of the copy on the website anywhere whatsoever, so I am probably in breach of that on this very page. However, I do not think the giant Amazon will notice a microbe crawling over its feet. Visit me in jail next year.

What all this means is as follows. I priced Gerry’s book at £10.00, which is a very nice round sum for working out percentages and losses. It is easy to deduce that for each copy priced at £10.00 (which you will see Amazon is now selling at £9.00 on one page and £8.99 on another, Amazon pays £4.00. Their £4.00 copies are supplied to them free of charge, because I have to pay to post and send them.

It costs me at present £1.60 in stamps to post one copy first class, plus about 10p per padded bag. So, let’s say £1.70. I’m on to reprint copies now, for which the print cost is £2.30 per copy because this is print on demand and there’s no setting up fee for what is now the third order. Doesn’t that sound amazingly cheap for such a lovely book? But look—£2.30 plus £1.70 adds up to . . . oh dear, £4.00, which is what Amazon is paying me for each copy.

Or they would be if they were. That is to say nobody has paid me for anything yet, although I’m pleased to say I have received the copy of the book I ordered from myself through Amazon for £10.00. It cost me £10.00 plus £2.80 UK delivery. A snip.

I went back to the complicated vendor website to see how I get my four quid for the book I supplied to send to myself. I found none of the tabs on the Vendor Home Page worked for me, so I couldn’t click on payments or on reports because the tabs wouldn’t activate. I clicked on contact us which is what you’re supposed to do if you have a problem. However, contact us came up with inactive drop-down options. I couldn’t select anything. I couldn’t contact anybody. However, there was a friendly little note explaining that if I happened to be working from a Mac and using Safari that could be a problem. I might need to change to another browser – they suggested Firefox.

Actually, I was using Firefox.

Out of curiosity, I tried Safari. This time the tabs worked. I discovered the page that tells me I have to click a button that says ‘Submit’ each month in order to extract a BACs payment. So far nine copies have gone from me to Amazon, which might, you would think, mean a payment of £36.00. However, they are working in some kind of arrears arrangement which suggests at present they owe me only £20.00. I wonder when the money will arrive.

So latterly, when dispatching copies of Gerry’s book, ordered through the HappenStance online shop, I have been particularly thanking people for not ordering through Amazon. When I originally set the price of the book, I set it fairly low, because it was more important to me to get the book out there and find good readers, than to focus on profits. But that’s stupid really. Amazon works on the basis of the cover price set at registration, and if you look around, you’ll find the cover price is rarely the price the book is sold at – even if you go direct to the publisher. Which you should, if you possibly can. It’s like a Farmers’ Market: get your beef from the woman who fed the cow.

I don’t mean to make Amazon into the meanest exploiter of all time. The business model is complicated. They are employing staff all round the world, funding warehouses, systems, Lord knows what – and selling very many items. There is an enormous new Amazon warehouse in Fife, so my fellow Fifers are being employed by this giant. Books are the least of what they pack up and send out. But books are not a very effective product, poetry books, anyway. I can’t see that I can make this work commercially ever, though I can see that Amazon Marketplace is probably a better bet than Amazon Disadvantage. But that’s for my next foray into sales and selling.

For the moment, I continue to be quietly curious about the way Amazon sells. Gerry’s book, for example, is available new, on Amazon, not only from Amazon but from a seller called Jim Lewis. Who is Jim Lewis? So far as I can see, Jim Lewis is Jim Amazon, just as the Book Depository is now Book Depository Amazon. Presumably, research shows that many purchasers will select a human being name, rather than a massive organization.

I buy a huge amount of books through Amazon myself. But Jim Lewis is off my list.